It
is our business to get you the recognition you deserve.
Your organization’s reputation, profitability, and its continued
existence can depend on your targeted “public’s” support of your goals
and policies. There is a direct link between good public relations and
the organization’s success. Your public relations feedback can be used
ingeniously to determine business development, marketing and sales
strategy.
WHAT ARE PUBLIC RELATIONS SPECIALISTS?
Public Relations Specialists handle organizational functions such as
media, community, consumer, industry, and governmental relations;
interest-group representation and investor relations. We help an
organization and its public, learn about each other to build loyalty and
garner support. Our goal is “telling your organization’s story.”
Public Relations Specialists are also media specialists, who draft press
releases and contact people in the media who might print or broadcast
your material. The press releases can be written about your organization
and your employee policies or your role in the community. Subjects can
be as diverse as health, energy, or the environment.
WHAT WE DO
(1) We
help you understand the attitudes and concerns of your consumers,
employees and various stakeholders.
(2) We
help improve your communication by establishing and maintaining
cooperative relationships with representatives of community, consumer,
employee, and public interest groups, and with representatives from
print and broadcast journalism.
(a) External
communications: We help you create an information link to the general
public, interest groups, and stockholders of your organization’s
policies, activities, and accomplishments.
(b) Internal
communications: Our job is to assist you identify for management, public
attitudes and the concerns of the many groups and organizations with
which they must deal. We offer expert confidential advice to management
to help develop overall plans and policies with other executives.
Additionally, we can “ghost” write, research, prepare materials,
maintain contacts, and respond to inquiries.
